About Us

1201Fits...fits that fit you, your lifestyle, and your aspirations. Fits that fit.

THE SPARK: From the start

Our journey began in 2020 when we discovered our passion and advocacy for wellness. When the world slowed down, we found ourselves at home, exploring new routines and unearthing a love and appreciation for health wealth. We started dreaming. We started manifesting. We envisioned our dream project—to build a unique activewear and loungewear brand that truly represents the spirit of individuality, fearless confidence, and unstoppable resilience.

THE REVISIT: Making the decision

Fast forward four years, with renewed determination, we pledged to bring our vision to life. The time was right. The time was ours. We decided to stop dreaming. We decided we were ready to plan the inspiration into reality. We committed to bringing a fresh, inclusive approach to fitness and wellbeing.

THE LAUNCH: Propelling the mission

It’s 2025, and here we are. 

We are 1201Fits. And our mission is simple: to help you be your true self—starting wherever, starting whenever, with no pressure whatsoever. We empower you to embrace fitness on your own terms and no one else’s, to be in your element like it’s nobody’s business. 

We are 1201Fits, inspired by 12:01 AM, the start of a brand new day and the daily opportunity to be better. We’re focused on giving you the gear you need to help you find your flow and get moving. We’ll support you, (de)compress you, help you breathe, wick away your blood, sweat, and tears. So you can focus on life and building and being the best you yet, one new day at a time.

Express yourself confidently. Reinvent yourself positively. Wear your narrative on your sleeve.